http://theworldgame.sbs.com.au/blogs/halftimeorange/qatars-cunning-stymies-australias-bid-prospects-279667
Qatar's cunning stymies Australia's bid prospects
By Half Time Orange - Jesse Fink | 18 January 2010 | 16:08
Late last year HTO attended the Asian Football Confederation Annual Awards in Kuala Lumpur and I was concerned even then by the clear and present danger the Qatar 2022 bid presented to Football Federation Australias World Cup roadshow.
When the roll-up of Asian bids was initially announced Australia, Japan, South Korea, Indonesia, Qatar Australia stood out as a laydown misere for the next World Cup in the region but slowly momentum is gathering behind the Qatari campaign, fuelled by inexhaustible reserves of oil money and the undeniable cachet of having one of the richest men in the world, the Emir of Qatars son, as its public and very telegenic face.
Frank Lowys billions pale in comparison.
All seemed cordial and civil between the two competing Asian bidders in Malaysia, but this month the Qataris made a preemptive strike, sponsoring the Confederation of African Football (CAF) Congress in Luanda, Angola, on January 29 and in so doing securing exclusive rights to make presentations to African delegates including FIFA executive committee members Issa Hayatou, Hany Abo Rida, Amos Adamu and Jacques Anouma and hand out showbag goodies.
The only activity available to the FFA on its expensive jaunt to south-east Africa was, confirmed CAF general secretary Mustapha Fahmy, to attend as observers, but without the possibility to organise press conferences, distribute any promotional material or erect stands to that effect within the venue and its vicinity on that day.
All of which means Australias bid team is effectively stopped from doing what its supposed to do be doing with part of that massive $45.6 million handout it got from the Rudd Government to schmooze world footballs elite to get us the 2018 or 2022 World Cups.
Despite this, FFA chief executive Ben Buckley maintains Australia will have a strong presence at the event and the pow wow is a great opportunity for us to talk about Australia's bid credentials and support football in Africa.
That strong presence, we are led to believe, is Buckley and his sidekick, head of corporate and public affairs Bonita Mersiades. Socceroos assistant coach Graham Arnold, who was supposed to attend Togo vs Ghana in Cabinda before it was called off, is no longer going.
This comes in the same week that reports linked Qatar with a possible takeover of Manchester United, conveniently apropos of the clubs training camp at the Aspire Academy for Sports Excellence in Doha. Sir Alex Ferguson has also done his bit by saying some suitably nice things about the Qatar 2022 campaign. And, of course, next years Asian Cup takes place in Qatar.
Its clear these guys arent messing around.
The question facing Australia is have we underestimated the threat they pose?
My own view on this issue has been expounded before I think a pan Arab bid would have been a far better idea, indeed unassailable but the answer is a most resounding yes.
The Australian bid had some energy when it was launched but lately it seems to have been caught up in Qatars slipstream and not enough has been done to address what will be a key issue when FIFAs executive committee convenes to make its decision in December this year: our timezone.
Qatar has a timezone that sits equally well with TV viewing times in Asia and Europe, just three hours ahead of Greenwich Mean Time while Australias east coast is a whopping ten which means the only continent to really benefit from having the World Cup in Australia in terms of television is east Asia. Qatar doesnt dramatically inconvenience anyone.
Australia has made much hay about the fact most of the global TV viewing audience for the World Cup resides in Asia and it is undoubtedly true, but what isnt mentioned is the fact that most of FIFAs revenue comes from broadcasting rights and most of that revenue from Europe.
In 2008, according to its annual report, FIFA generated total income of US $987 million, $556 million from the sale of TV rights for the 2010 World Cup. Of that $556 million, $308 million came from Europe and only $113 million from Asia and North Africa.
So it stands to reason that if the 2022 World Cup is hosted by a country with a more complementary timezone to Europe, the monetary value of those TV rights is going to be naturally higher.
As we have seen in Luanda with the antics of the Qatar 2022 bid team, money matters to the CAF and it sure as hell matters to FIFA.
A World Cup in Australia isnt a pipedream by any stretch of the imagination but the campaigning needs to step up and the gloves need to come off.