Club Ownership

[FFC Mariner]

Still can't believe we weren't pushing memberships on the night. Should have had QR codes on display, and on the screen before the game or at half time.

Heck, even just "scan this code to be notified when you can sign up " would have been something.

Massive missed opportunity

Thats harsh - you are trying to apply accepted sales and marketing techniques that any well run business would have been across.
You will be telling me they should use the ticketek data for targeted campaigns next.

 

[midfielder]

The other thing about the coast is that it is a commuter town with a large proportion of families bringing young kids. Saturday night and NYE are our best slots.

Last season (as champions) we had

1 NYE game
2 sat night games
2 sat afternoon games
5 Sunday afternoon games
3 week night games - 1 at 5:30pm

So
23% of our games were at favourable slots
15% of our games were at ok spots (assuming not blazing sunshine for the eastern stand)
38% of our games were at poor spots
23% of our games were in abysmal slots

This season as treble winners

1 NYE game
1 sat night game
3 sat afternoon games
3 sun afternoon games
1 sun night game
4 week night games

15% of our games are in favourable slots
23% of our games are in ok spots (assuming not blazing sunshine for the eastern stand)
30% of our games are in poor spots
30% of our games are in abysmal slots

How do you market to follow a successful team when the fans have already spoken and shown when they will turn up but we get very few games that match up with their preferences.

I have often raised the same point.

Given how small our broadcast revenue is. I do wonder if we could as a competition play all games on Saturday night.

The MLS did that over the past two years and its been very successful.

Streaming services unlike cable are more concerned about subscriptions than have product to broadcast over a number of days.

 

[marinermick]

Coasties are very family and very elderly based.

The family based is the long term future as we need the football kids to convert a percentage into their adulthood.

However as mentioned many times is it ‘worth’ dragging the family out if it’s not a significant event.
* Does the game day have appeal for the wife/partner who may be the decision maker.
* Does the game day have enough to keep the kids interested.
* Does the game day have something for the the single guys & girls that may have the disposal income.

When looking at increasing crowds a winning team is obviously not the formula for the Coast.

If we do want to increase the casual number to get from 6k to 10k I believe it all comes down to game day and the ‘experience’ or as mentioned is the Mariners game the best option on the day for an ‘event’!

If you chucked all the eggs in one basket the perfect tag line is:

——— Every game, Grand Final Feeling ———

* Club owned cold spark machines
* T-shirt give aways (Cannon, slingshot)
* Adult cheerleaders
* Dane drive markets, free for stall holders to encourage 20/30/40 market stalls
* Food trucks & kids games on Dane drive where everyone can see so it looks like a festival every game.
All low cost game day things that can be done with only a little council and stadium co-operation on their behalf.


Other Initiatives:
Big one in today’s society is the subscription based membership.
$10 a week for 4/5 months, direct debit setup and the customer pays the merchant fees so not at clubs expense.
(2 failed payments and membership card deactivates, etc)

I have bleated on about this for years. Every match needs to be an event and have a theme. Certain matches, like NYE, needs to be played on certain event days during the year. The club needs to liaise with council and the community to run events simultaneously with games.

I am still perplexed, after all these years, as to why there isn’t a local football round event late January or early February - North v South curtain raiser, clubs with rego tables, sprint races and penalty shootouts consisting of local clubs, each club allocated certain bays, wear your local club colours etc. etc.

 

[Ironbark]

Thats harsh - you are trying to apply accepted sales and marketing techniques that any well run business would have been across.
You will be telling me they should use the ticketek data for targeted campaigns next.

Whoah - slow down there futureman

 

[pjennings]

While the scheduling and marketing does have an influence so do external factors and on field performance - good and bad.

Season	Crowd	Increase	Pos	Manager	Comment
05/06	7,899	100.00%	3	LM	New Toy/On Field
06/07	10,637	34.66%	6	LM	New Toy
07/08	12,738	19.75%	1	LM	On Field
08/09	10,465	-17.84%	4	LM	Grand Final Decision and GFC
09/10	7,388	-29.40%	8	LM	GFC
10/11	7,866	6.47%	2	GA	On Field
11/12	9,628	22.40%	1	GA	On Field
12/13	9,969	3.54%	2	GA	On Field
13/14	9,398	-5.73%	3	PM	GA hangover
14/15	7,585	-19.29%	8	PM	On Field
15/16	7,638	0.70%	10	TW	On Field
16/17	7,412	-2.96%	8	PO	On Field
17/18	7,198	-2.89%	10	MM	On Field
18/19	5,562	-22.73%	10	MM	On Field
19/20	4,871	-12.42%	11	AS	On Field/Covid
20/21	5245	7.68%	3	AS	On Field
21/22	4,296	-18.09%	5	NM	Omicron Wave
22/23	6,646	54.70%	2	NM	On Field
23/24	7,250	9.09%	1	MJ	On Field
24/25	7,048	-2.79%	9	MJ

 

[shipwreck]

Heard that Alyssar has been axed?

 

[true believer]

Heard that Alyssar has been axed?

she was taking more hits than rishabh pant

 

[tim...]

Ray Gatt confirmed on Twitter, Alyssar is gone

 

[Corsair]

That doco did her no favors, came over very badly.

 

[Josho Howe]

Shaun in many respects is irreplaceable. Any replacement was going to struggle in following in his footsteps.

That doco did her no favors, came over very badly.

Funny how the doco is now pretty outdated when it was only released the other month.

 

[Corsair]

Shaun in many respects is irreplaceable. Any replacement was going to struggle in following in his footsteps

Yeah that's true and starting out by criticizing his legacy so openly was a dick move.

 

[tim...]

Yeah that's true and starting out by criticizing his legacy so openly was a dick move.

I was stunned watching it, how they minimised his role and centred Peil as the hero

 

[shipwreck]

Onion TV must be pissed, I feel bad for them.

Did such a good job with the code and this one has become a punchline.

 

[pjennings]

Onion TV must be pissed, I feel bad for them.

Did such a good job with the code and this one has become a punchline.

They must have a heap more footage. Maybe another doco with the focus on football and the community rather than business would go over well.

 

[FFC Mariner]

Dick got what CCM paid for. A promo

 

[Josho Howe]

They must have a heap more footage. Maybe another doco with the focus on football and the community rather than business would go over well.

I'd love to see all the footage they've got but especially the stuff from the 2 GF's. Just give me more of the scenes from players, fans and staff. The final cut focusing so much on Rich's reactions got tedious. There were more dick close ups than a porno.

 

[FFC Mariner]

I'd love to see all the footage they've got but especially the stuff from the 2 GF's. Just give me more of the scenes from players, fans and staff. The final cut focusing so much on Rich's reactions got tedious. There were more dick close ups than a porno.

Maybe they would release the footage for someone else to re edit into a 3 or 4 hour series?

 

[Meerkat]

Dick got what CCM paid for. A promo

As MC said.. “it served a purpose for some people.”
Yeah, one. Mainly.

 

[Ozhammer]

I'd love to see all the footage they've got but especially the stuff from the 2 GF's. Just give me more of the scenes from players, fans and staff. The final cut focusing so much on Rich's reactions got tedious. There were more dick close ups than a porno.

What’s a porno Josh?

 

[Josho Howe]

What’s a porno Josh?

Here's one. https://www.youtube.com/live/g3I6TuCTKQA?si=4qINUGHMBCFQSJmC