Australia's bid for the 2018 or 2022 World Cup

[fedelta]

 

[Statue]

Did anyone see the article in yesterdays terrorgraph about the Fifa live site in sydney?

I think that does wonders for our bid, espically if alot of people show up to it during the world cup, as out of the 7 citys where fifa chose to have the live sites, Sydney and Rio are the only two countries yet to hold the world cup in that country and Brail have the 2014 world cup. So its good signs i think

 

[curious]

Anyone else see Lowey's continued blurring of the line re Australia being part of Asia, with the rhetoric going beyond the reality of us only being part of the AFC? We are not culturally, geographically or politically part of Asia, nor would Asian nations regard us as so. More likely, we could be seen as quite audacious or even arrogant in our political speak and subtle claims of representing Asia in any way, including a WC bid. In my opinion, Lowey should be careful not to overstate our standing in Asia beyond the reality of recently being 'permitted' entry into the AFC as the only non Asian and single Anglo European member nation, or risk standing on the wrong toes.

 

[dibo]

Sounds more like an argument repudiating the views of Paul Keating than Frank Lowy...

 

[midfielder]

Anyone else see Lowey's continued blurring of the line re Australia being part of Asia, with the rhetoric going beyond the reality of us only being part of the AFC? We are not culturally, geographically or politically part of Asia, nor would Asian nations regard us as so. More likely, we could be seen as quite audacious or even arrogant in our political speak and subtle claims of representing Asia in any way, including a WC bid. In my opinion, Lowey should be careful not to overstate our standing in Asia beyond the reality of recently being 'permitted' entry into the AFC as the only non Asian and single Anglo European member nation, or risk standing on the wrong toes.

Indonesia Malaya Singapore HHHHHHHHHmmmmmmmm outside NZ /  Fiji / PNG we are part of Asia .. and if you live in certain parts of Sydney you would think you do live in Asia...

Our cultural and historic ties maybe between Europe & North America, but our future is Asia.

Also remember we where the first country to recognise Japan, and  all PM's from the end of WWII believe China & India are very important to our future...

I just think it is happening in a natural sort of way. Many Asia countries accept Australia and many are cool to the idea, but that is changing over time. It is also the reason football being in Asia and the barriers football can break down is so important to government & business and why the Commonwealth Gov will continue to support football and why Clive Palmer pours his money in..

 

[midfielder]

Gotta hand it to the AFL media they know how to put the boot in... you get the feeling they will be poping the corks if we loose the WC bid...

From the Wetsern Aussie rag comes Tim Clark an AFL and sometime cricket writer ... mate it is just so full of BS and would scare anyone just like the 10 weeks close down your competitions...

But over to Timmy ...

http://www.watoday.com.au/sport/world-cup-marketing-police-to-place-subiaco-in-lockdown-20091124-jh5a.html

World Cup marketing police to place Subiaco in lockdownTIM CLARKE

November 25, 2009 - 10:36AM




Subiaco Oval is a prospective World Cup venue.

A World Cup soccer match at Subiaco Oval could spark a marketing "exclusion zone" for shops and businesses around the ground for weeks, if FIFA regulations being stringently policed in South Africa are carried over to Australia.

With FIFA's demands for "clean stadiums" devoid of advertising set to cause headaches to every potential host city, Subiaco's position in the heart of a retail centre could also cause massive issues. South African retailers have been threatened with closure, fines and even prison for marketing breaches.

As the first December 11 deadline for Australia's bid to host the global event in either 2018 and 2022 draws closer, focus has surrounded on whether Perth will have a compliant stadium to host matches.

But WAtoday understands State Government officials are already concerned about the impact a successful bid might have on the Subiaco locale, with FIFA's marketing police cracking down hard on marketing infringements and ambush marketeers in South Africa, which hosts the tournament next year.

While FIFA refused to reveal its precise marketing and advertising demands on host countries when contacted, recent history shows the power world football's governing body could wield if an Australian bid was successful.

In 2003, World Cup organisers banned teams from wearing sponsors' logos on their shirts with no sponsor other than an official commercial partner allowed to advertise within 500 yards of any of the grounds.

This year, FIFA has insisted on marketing control up to a one kilometre around the stadiums, on all the roads leading to the stadium, and on traffic nodes in city centres.

If similar draconian measures were employed here, it could mean no business in Subiaco would be allowed to market any product on the back of the World Cup without paying a license fee, a move that would take in hundreds of retailers.

And any potential naming rights sponsor for Subiaco Oval could also be forced to relinquish the exposure they have paid for if it clashes with one of FIFA's corporate partners.

The issue of so-called "clean stadiums" has already impacted on football in Australia, with the Socceroos' meeting with Uzbekistan in March seeing Sydney's ANZ Stadium "rebranded" Stadium Australia for the night.

Panasonic's branding on the giant television screen was obscured in deference to a FIFA competitor, and ANZ was also forced to strip its branding from tickets, ringside advertising and signage.

Branding by stadium sponsors such as Bundaberg Rum, Energy Australia and Tooheys New also disappeared to accommodate FIFA's sponsors, which include Adidas, Emirates and Sony. Coca-Cola - a sponsor of both was the only one which remained intact.

FIFA's ruthless pursuit of infringements was illustrated by the recent ruling in Pretoria's High Court which said Metcash were not allowed to sell lollipops marketed under the name "2010 Pops" in their Trade Centre stores across the country.

And a popular sports pub, the Eastwood Tavern, was also ruled against and ordered to pay costs after carrying the legend "World Cup 2010" below the main signage on its roof.

Even next week's draw for the World Cup groups, to be held in Cape Town, will be subject to an exclusion zone around the city's convention centre, with businesses not allowed any advertising linked to the World Cup, or even the draw, without formal FIFA permission.

Only major sponsors have the right to promote their wares in official stadiums, fans parks and public viewing areas which extends to commercial exclusion zones around stadiums and areas where FIFA events are taking place.

And businesses will also not be allowed to change their normal business operation without business licence approval from the City of Cape Town.

 

[midfielder]

The next ad in the WC bid .. come play .. I like it...

http://www.youtube.com/watch?v=eSm12YbvJXM&feature=player_embedded

 

[curious]

Gotta hand it to the AFL media they know how to put the boot in... you get the feeling they will be poping the corks if we loose the WC bid...

From the Wetsern Aussie rag comes Tim Clark an AFL and sometime cricket writer ... mate it is just so full of BS and would scare anyone just like the 10 weeks close down your competitions...

But over to Timmy ...

Can you explain what you mean please?

 

[midfielder]

Gotta hand it to the AFL media they know how to put the boot in... you get the feeling they will be poping the corks if we loose the WC bid...

From the Wetsern Aussie rag comes Tim Clark an AFL and sometime cricket writer ... mate it is just so full of BS and would scare anyone just like the 10 weeks close down your competitions...

But over to Timmy ...

Can you explain what you mean please?

Over the last couple of months mailny AFL but also some RL media people have stated that if the world cup is given to Australia... A FIFA requirement is that no other major sport can take place in the cities where the stadiums for work cup matches are scheduled for 10 weeks...meaning the AFL would have to close down their there season for 10 weeks in the middle of their season....

There have been quite a number of articles about it TBH and many well over the top.

 

[curious]

I'm aware of the FIFA regs. regarding suspension of resident major sports for 10 weeks and also the added requirement of non use of training stadia for a similar period. It was the context of your comment I was alluding to.

I have no problem with this. It simply means the Aleague would be forced to overlap seasons and ground share with other codes for a prolonged period. No code would not want the benefits of government funded extra or improved facilities a WC could bring. Any grandstanding is simply political brinkmanship to gain the best benefit for their own interest. Which is, like it or not, what the administration of any code gets paid to do.

 

[Sean]

Couldn't AFL and NRL just scratch their preseason comps and start their seasons early? It would mean A-league takes a sacraficial hit in crowds as all three codes will run at once, but that would mean letting NRL and AFL have their precious time in the sun before the acronyms are wiped out from the face of Australian sport for a year.

 

[Forum Phoenix]

Gotta hand it to the AFL media they know how to put the boot in... you get the feeling they will be poping the corks if we loose the WC bid...

From the Wetsern Aussie rag comes Tim Clark an AFL and sometime cricket writer ... mate it is just so full of BS and would scare anyone just like the 10 weeks close down your competitions...

But over to Timmy ...

http://www.watoday.com.au/sport/world-cup-marketing-police-to-place-subiaco-in-lockdown-20091124-jh5a.html

World Cup marketing police to place Subiaco in lockdownTIM CLARKE

November 25, 2009 - 10:36AM

Subiaco Oval is a prospective World Cup venue.

A World Cup soccer match at Subiaco Oval could spark a marketing "exclusion zone" for shops and businesses around the ground for weeks, if FIFA regulations being stringently policed in South Africa are carried over to Australia.

With FIFA's demands for "clean stadiums" devoid of advertising set to cause headaches to every potential host city, Subiaco's position in the heart of a retail centre could also cause massive issues. South African retailers have been threatened with closure, fines and even prison for marketing breaches.

As the first December 11 deadline for Australia's bid to host the global event in either 2018 and 2022 draws closer, focus has surrounded on whether Perth will have a compliant stadium to host matches.

But WAtoday understands State Government officials are already concerned about the impact a successful bid might have on the Subiaco locale, with FIFA's marketing police cracking down hard on marketing infringements and ambush marketeers in South Africa, which hosts the tournament next year.

While FIFA refused to reveal its precise marketing and advertising demands on host countries when contacted, recent history shows the power world football's governing body could wield if an Australian bid was successful.

In 2003, World Cup organisers banned teams from wearing sponsors' logos on their shirts with no sponsor other than an official commercial partner allowed to advertise within 500 yards of any of the grounds.

This year, FIFA has insisted on marketing control up to a one kilometre around the stadiums, on all the roads leading to the stadium, and on traffic nodes in city centres.

If similar draconian measures were employed here, it could mean no business in Subiaco would be allowed to market any product on the back of the World Cup without paying a license fee, a move that would take in hundreds of retailers.

And any potential naming rights sponsor for Subiaco Oval could also be forced to relinquish the exposure they have paid for if it clashes with one of FIFA's corporate partners.

The issue of so-called "clean stadiums" has already impacted on football in Australia, with the Socceroos' meeting with Uzbekistan in March seeing Sydney's ANZ Stadium "rebranded" Stadium Australia for the night.

Panasonic's branding on the giant television screen was obscured in deference to a FIFA competitor, and ANZ was also forced to strip its branding from tickets, ringside advertising and signage.

Branding by stadium sponsors such as Bundaberg Rum, Energy Australia and Tooheys New also disappeared to accommodate FIFA's sponsors, which include Adidas, Emirates and Sony. Coca-Cola - a sponsor of both was the only one which remained intact.

FIFA's ruthless pursuit of infringements was illustrated by the recent ruling in Pretoria's High Court which said Metcash were not allowed to sell lollipops marketed under the name "2010 Pops" in their Trade Centre stores across the country.

And a popular sports pub, the Eastwood Tavern, was also ruled against and ordered to pay costs after carrying the legend "World Cup 2010" below the main signage on its roof.

Even next week's draw for the World Cup groups, to be held in Cape Town, will be subject to an exclusion zone around the city's convention centre, with businesses not allowed any advertising linked to the World Cup, or even the draw, without formal FIFA permission.

Only major sponsors have the right to promote their wares in official stadiums, fans parks and public viewing areas which extends to commercial exclusion zones around stadiums and areas where FIFA events are taking place.

And businesses will also not be allowed to change their normal business operation without business licence approval from the City of Cape Town.

What an absolute joke.
Breaking news... The world cup will be bad for business.
SHOP KEEPERS TAKE ACTION!!!!
Massive lol.

Complete and utter fear mongering GIT.

The World Cup offers enormous financial boons and influx into the Australian economy that no other event can compare with - and has numerous other benefits. Why does he think the Government is so firmly behind it? It's certainly not because Rudd just has a soft spot for the ol world game. Money, exposure, Asia - the list goes on...

This is bigger than the olympics.. Bigger than anything... And for any shop keep with close proximity to a regular game venue the opportunity is just enormous - regardless of any bloody advertising restrictions or paying a license fee. Absurd.

I certainly don't mind paying a license fee to get a share of income that my business would not normally have/generate.

As to Poor little Bundy Rum and Energy Australia being deprived of their advertising for 10 odd weeks!!!? OH NO!!! The injustice... OHHHHH FIFA, what horrible price must we pay just to get to host the worlds largest sporting event and have hundreds of millions of dollars injected into our economy??

Yes there may well be an enormous cultural celebration and life changing events and experiences... But Bundy will have to move its 30 foot picture of a sozzled Polar Bear 500 yards further down the street!!!

Ohhhhh does this socca evil know no bounds!!!!??

The dishonest pricks should just fess up.

After Australia hosts the world cup, football in this country will be unstoppably on its way to becoming the pre eminent sport in the country.

And long may it reign.

 

[curious]

After Australia hosts the world cup, football in this country will be unstoppably on its way to becoming the pre eminent sport in the country.

And long may it reign.

Like it did 94, in the country with similar traditional sporting demographics to Australia?
In all honesty FF, do you believe an event that runs for as month would dramatically alter, if at all, the 100 plus years of sporting traditions of a nation with a populace flooding through the gates of an aleague game that is presently taking the nation by storm (sic) and leaving in droves the indigenous sport that's regularly 2nd/third highest attended football league in the world? We can live in hope, FF, but are Australia's traditions that undervalued & it's people that fickle?

Alternatively, with the often unrealistic but always high expectations of Australians towards our own international sporting success, if the socceroos were to have an ordinary WC in their own backyard, what effect will that have on the aleague?

 

[FFC Mariner]

f**k the other codes.

What they do and how they do it is no concern of ours (and nor should it be)

The only competitor for the title of "national" football code is Tardball, the other 2 are not national and wont ever be.

They key to improving our profile is to wait patiently until the web becomes the delivery platform for TV (the 1st web enabled TV's arrive in 2010) and sports can own their own rights.

At that point, football can take control of the distribution of its product and engage its massive player base.

We wont be hostage to vested interests in FTA channels (who have 10 years max IMHO).

 

[curious]

f**k the other codes.

What they do and how they do it is no concern of ours (and nor should it be)

The only competitor for the title of "national" football code is Tardball, the other 2 are not national and wont ever be.

Being a national code played in all states is irrelevant re competition for gate receipts and tele dollars. If NSW and Qld for example, cannot compete for bums on seats with a 'preferred' sport in those states or cities, it counts for nothing having a league with a wider coverage. If Newcastle, Sydney, Brisbane, NQ and GC are competing with a 'preferred' sport in their regions, what does it matter if the 'preferred' sport isn't completely national? It ain't gonna help those clubs. What do we do? Poke out our tongues & say " na na ne na na, but we have national coverage?
How does it help the aleague in Oz to say to the afl, "You might have one of the largest attended leagues in the world and quadruple anything else in Australia, but football is the worlds largest sport" ?
It doesn't matter a shite what happens elsewhere, because elsewhere isn't here.
Is that such an unreasonable thought?

They key to improving our profile is to wait patiently until the web becomes the delivery platform for TV (the 1st web enabled TV's arrive in 2010) and sports can own their own rights.

At that point, football can take control of the distribution of its product and engage its massive player base.

We wont be hostage to vested interests in FTA channels (who have 10 years max IMHO).

Where does the income come from to replace existing tele rights?  If the FFA was to retain control and show only on internet channels, do they sell game viewing to individuals? If that was to be the case, then how would they be any better off than now where the aleague reaches only a minority because most refuse to pay for the right to watch it?

 

[FFC Mariner]

The viewing landscape you are going to get was analysed in some detail across pages 32 & 33 of this Tuesdays AFR (dont have online link).

Sony is launching a streaming service on the ABC's iview platform which will turn a ps3 into the "set top box"

They also have an agreement to distribute movie content direct from the sudio libraries via PS3's BEFORE any DVD & Pay TV release.

A lot of work is being done to enable the major codes to take control of their own rights and alter their revenue models by not only charging for subscriptions but also selling the ad space for themselves.

Foxtel and others are madly scrambling to avoid making themselves irrelevant by attempting to control the platforms.

Anyone holding FTA shares might want to think about an orderley exit over the next few years or else go the way of the gaslight company etc.

Anyone want to bet against a FIFA channel? Me neither.

Once it is a seamless process to your TV set, it becomes "just television".

 

[Jesus]

Gotta hand it to the AFL media they know how to put the boot in... you get the feeling they will be poping the corks if we loose the WC bid...

From the Wetsern Aussie rag comes Tim Clark an AFL and sometime cricket writer ... mate it is just so full of BS and would scare anyone just like the 10 weeks close down your competitions...

But over to Timmy ...

http://www.watoday.com.au/sport/world-cup-marketing-police-to-place-subiaco-in-lockdown-20091124-jh5a.html

World Cup marketing police to place Subiaco in lockdownTIM CLARKE

November 25, 2009 - 10:36AM

Subiaco Oval is a prospective World Cup venue.

A World Cup soccer match at Subiaco Oval could spark a marketing "exclusion zone" for shops and businesses around the ground for weeks, if FIFA regulations being stringently policed in South Africa are carried over to Australia.

With FIFA's demands for "clean stadiums" devoid of advertising set to cause headaches to every potential host city, Subiaco's position in the heart of a retail centre could also cause massive issues. South African retailers have been threatened with closure, fines and even prison for marketing breaches.

As the first December 11 deadline for Australia's bid to host the global event in either 2018 and 2022 draws closer, focus has surrounded on whether Perth will have a compliant stadium to host matches.

But WAtoday understands State Government officials are already concerned about the impact a successful bid might have on the Subiaco locale, with FIFA's marketing police cracking down hard on marketing infringements and ambush marketeers in South Africa, which hosts the tournament next year.

While FIFA refused to reveal its precise marketing and advertising demands on host countries when contacted, recent history shows the power world football's governing body could wield if an Australian bid was successful.

In 2003, World Cup organisers banned teams from wearing sponsors' logos on their shirts with no sponsor other than an official commercial partner allowed to advertise within 500 yards of any of the grounds.

This year, FIFA has insisted on marketing control up to a one kilometre around the stadiums, on all the roads leading to the stadium, and on traffic nodes in city centres.

If similar draconian measures were employed here, it could mean no business in Subiaco would be allowed to market any product on the back of the World Cup without paying a license fee, a move that would take in hundreds of retailers.

And any potential naming rights sponsor for Subiaco Oval could also be forced to relinquish the exposure they have paid for if it clashes with one of FIFA's corporate partners.

The issue of so-called "clean stadiums" has already impacted on football in Australia, with the Socceroos' meeting with Uzbekistan in March seeing Sydney's ANZ Stadium "rebranded" Stadium Australia for the night.

Panasonic's branding on the giant television screen was obscured in deference to a FIFA competitor, and ANZ was also forced to strip its branding from tickets, ringside advertising and signage.

Branding by stadium sponsors such as Bundaberg Rum, Energy Australia and Tooheys New also disappeared to accommodate FIFA's sponsors, which include Adidas, Emirates and Sony. Coca-Cola - a sponsor of both was the only one which remained intact.

FIFA's ruthless pursuit of infringements was illustrated by the recent ruling in Pretoria's High Court which said Metcash were not allowed to sell lollipops marketed under the name "2010 Pops" in their Trade Centre stores across the country.

And a popular sports pub, the Eastwood Tavern, was also ruled against and ordered to pay costs after carrying the legend "World Cup 2010" below the main signage on its roof.

Even next week's draw for the World Cup groups, to be held in Cape Town, will be subject to an exclusion zone around the city's convention centre, with businesses not allowed any advertising linked to the World Cup, or even the draw, without formal FIFA permission.

Only major sponsors have the right to promote their wares in official stadiums, fans parks and public viewing areas which extends to commercial exclusion zones around stadiums and areas where FIFA events are taking place.

And businesses will also not be allowed to change their normal business operation without business licence approval from the City of Cape Town.

What an absolute joke.
Breaking news... The world cup will be bad for business.
SHOP KEEPERS TAKE ACTION!!!!
Massive lol.

Complete and utter fear mongering GIT.

The World Cup offers enormous financial boons and influx into the Australian economy that no other event can compare with - and has numerous other benefits. Why does he think the Government is so firmly behind it? It's certainly not because Rudd just has a soft spot for the ol world game. Money, exposure, Asia - the list goes on...

This is bigger than the olympics.. Bigger than anything... And for any shop keep with close proximity to a regular game venue the opportunity is just enormous - regardless of any bloody advertising restrictions or paying a license fee. Absurd.

I certainly don't mind paying a license fee to get a share of income that my business would not normally have/generate.

As to Poor little Bundy Rum and Energy Australia being deprived of their advertising for 10 odd weeks!!!? OH NO!!! The injustice... OHHHHH FIFA, what horrible price must we pay just to get to host the worlds largest sporting event and have hundreds of millions of dollars injected into our economy??

Yes there may well be an enormous cultural celebration and life changing events and experiences... But Bundy will have to move its 30 foot picture of a sozzled Polar Bear 500 yards further down the street!!!

Ohhhhh does this socca evil know no bounds!!!!??

The dishonest pricks should just fess up.

After Australia hosts the world cup, football in this country will be unstoppably on its way to becoming the pre eminent sport in the country.

And long may it reign.

I agree with the article writer.

f**k subiaco and give us a rectangular stadium for the world cup in perth!

 

[midfielder]

The viewing landscape you are going to get was analysed in some detail across pages 32 & 33 of this Tuesdays AFR (dont have online link).

Sony is launching a streaming service on the ABC's iview platform which will turn a ps3 into the "set top box"

They also have an agreement to distribute movie content direct from the sudio libraries via PS3's BEFORE any DVD & Pay TV release.

A lot of work is being done to enable the major codes to take control of their own rights and alter their revenue models by not only charging for subscriptions but also selling the ad space for themselves.

Foxtel and others are madly scrambling to avoid making themselves irrelevant by attempting to control the platforms.

Anyone holding FTA shares might want to think about an orderley exit over the next few years or else go the way of the gaslight company etc.

Anyone want to bet against a FIFA channel? Me neither.

Once it is a seamless process to your TV set, it becomes "just television".

You make some interesting points ... could you expand a bit more on your time lines and introduction of new connection products for TV to net..


Goos stuff FFC ... but we still need levels of acceptance above where we currently sit in Australia...

 

[FFC Mariner]

We will accept when there are no alternatives.

Timelines? The Sony service will be in place by the end of the year, Telstra are in all sorts of shit because they own 2x 20th century modes of delivery (Pay TV and copper networks - hence why they darent use the foxtel satellites as a delivery method).

A guess? within 10 years, your TV will be getting all of its content "online" and FTA/Pay TV as we know it will be extinct

 

[midfielder]

Interesting .... very interesting