PGA and Coca-Cola Amatil announce 10 year agreement
Monday 15 December 2008
The PGA of Australia (PGA) together with Coca-Cola Amatil (CCA) announced an historic agreement today that will position Coca-Cola Amatil as the PGAs Premier Partner and Official Beverage Supplier for the next 10 years commencing 1 January 2009.
The arrangement will signal CCAs formal entry into the golf market as both a business and trading partner of the PGA and a major sponsor and will provide significant benefits to all levels of the game.
Under the terms of the deal, Coca-Cola Amatil will:
Provide its market leading products to PGA Professionals at golf facilities around Australia with unique trading terms and promotional benefits;
Become the PGAs Premier Partner and Official Beverage Supplier;
Become a Presenting Sponsor of the Australian PGA Championship Australias oldest professional golf championship;
Become Naming Rights Sponsor of a new Invitational Championship aimed at golf professionals and clubs throughout Australia;
Become Naming Rights Sponsor of the PGAs National Junior Development Program to ensure the next generation of Australias golfers get the best start possible;
Become a Media and Event Partner of the PGAs televised highlights packages of state titles and help bring more local golf action to Australian television;
Support the PGAs communication strategies through its magazine and website;
Establish a scholarship program to assist up and coming PGA Professionals to take the next step in their professional tournament career;
Assist the PGA to develop business opportunities throughout the Asian Region via its international network of businesses;
Conduct promotional activities to encourage Australians into golf and promote the health and community benefits of a social and leisure game that can be played by anyone throughout their life.
This relationship with Coca-Cola Amatil signals the start of a new era for the PGA as we embrace a new long-term business partner who will work with us to promote and grow the game of golf, and support our PGA Membership in all facets of their business across the nation, said Max Garske, CEO of the PGA of Australia.
We are delighted to be partnering with an organisation that is excited about the future of the PGA and golf in general and is passionate about working with us on all aspects including junior development, tournaments and the marketing of professional golf.
As its official beverage supplier, CCA will provide PGA Members with access to all of their market leading brands and assist members to increase product sales through increased training on best practice product merchandising.
As a keen golfer I know I speak for all my team at CCA when I say we are delighted to be partnering with the PGA. Coca-Cola and PGA are two immensely powerful global brands which together will deliver strong results to both parties. With our unrivalled portfolio of beverages we will be able to offer great choice to golfers and opportunities for profits for the golfing channel, said Warwick White, CCA Managing Director (Australia & New Zealand).
Coca-Cola Amatil replaces Cadbury Schweppes as the PGAs Premier Partner
